Area Sales Manager

Area Sales Manager is a full-time management opening at SADAFCO in Riyadh, Saudi Arabia, for a seasoned FMCG sales leader ready to run sales and distribution across an assigned area. You will lead the area sales force, keep shelves stocked and fresh, grow key accounts, and deliver the sales targets and KPIs that matter. The salary is not disclosed in the listing, and this is a Saudi-national role for a male candidate currently working as a Sales Supervisor.

Key Responsibilities

• Set targets for the area sales force with the Branch Manager, and guide and motivate the sales and distribution team to hit those targets.
• Track sales and distribution channels and competitor activity across the area, and agree on the right action with the Branch Manager.
• Train the sales team and run the company's Replenishment program well, so products are always available in the right quantity and at their freshest.
• Carry out agreements with Modern Trade and Wholesale customers, and keep strong working relationships with their representatives, both national and local.
• Plan daily journey routes with the sales supervisors, open new customers, and keep improving routes so service and productivity keep rising.
• Make sure merchandising at points of sale follows company policy, so SADAFCO products stay visible and easy to find.
• Bring new customers into the area in step with the relevant departments and the sales and distribution plans.
• Apply the approved credit policy and manage credit and collections across the area so payments arrive on time.
• Oversee logistics operations in line with distribution policy and Supply Chain Management guidance.
• Keep company assets in good condition and arrange repairs or replacements when needed.
• Control wastage across product groups so it stays within company budget and target levels.
• Monitor quality in the sales process and in the Mobile Sales Force Application, and train staff to use it effectively.
• Build and keep the right team in place within the agreed headcount budget, following SADAFCO HR policies.
• Keep data entry, administration, and reporting accurate and on time.

Requirements

• A minimum Bachelor's degree.
• Seven years of total experience, including at least 5 years of FMCG experience in a similar position.
• At least 3 years of team management experience, and currently working as a Sales Supervisor.
• Excellent English, spoken and written, with clear communication skills.
• Advanced knowledge of MS Office for daily work.
• Willing to travel long distances within the area.
• Saudi nationality, male, per the listing; based in Riyadh, Saudi Arabia.

Salary & Benefits

The salary for this role is not stated in the SADAFCO listing, so no figure is published here. SADAFCO has been one of the Kingdom's leading food companies since 1976, with well-known brands such as Al-Saudia and Crispy, more than 3,000 employees from 49 nationalities, and a focus on learning, leadership development, and real career paths.

How to Apply

This is a full-time, employee role based in Riyadh, and the SADAFCO listing expires in 18 days, so apply promptly. Use the Apply button on this page to open the official SADAFCO careers posting and submit your application there.