Brand Manager

Brand Manager is a full time, on-site role with Yayla Agro Gida in Istanbul, Turkey, working across both the Asian and European sides of the city. The role owns brand strategy, positioning and annual brand plans and leads the transformation of the brand, with at least 5 years of brand management experience in FMCG including at least 2 years in food.

Key Responsibilities

• Develop and execute brand strategy, positioning and annual brand plans.
• Own and manage the brand marketing budget, ensuring every investment delivers measurable return.
• Lead strategy for the current portfolio and for new categories.
• Work hand in hand with R&D and other relevant teams to turn technologies and consumer insights into winning products.
• Run integrated marketing campaigns across TV, digital, social, influencer, brand PR and in-store.
• Partner with sales and trade marketing on shopper strategy, retail visibility, activation and in-market execution.
• Work with export teams and international distributors to adapt and scale the brand across markets.
• Manage creative, media, research and other agencies.
• Track brand health, market share, sales and campaign performance, and turn data into action.
• Ensure brand consistency across all consumer touchpoints, packaging included.

Requirements

• Bachelor's degree in Business, Marketing, Engineering or a related field.
• Minimum 5 years of brand management experience in FMCG, including at least 2 years in food.
• Proven track record of building brands and leading product launches from idea to shelf.
• Experience managing a marketing budget and agency relationships.
• Experience with international markets or multi-country campaigns is a plus.
• Excellent English, written and spoken, at an advanced level.
• Strong analytical mindset, comfortable with NielsenIQ, sell-out data and brand tracking.
• Ability to lead and influence cross-functional teams and multiple stakeholders.

Salary & Benefits

The salary for this role is not stated on the source posting. Stated benefits include the chance to shape brands at the heart of one of Turkiye's most ambitious food transformations, start-up energy and speed with the strength and stability of a large, established company, close collaboration with the R&D team, international exposure through a footprint spanning 80+ countries, and direct access to senior marketing leadership.

How to Apply

If this role matches your background, apply through this listing on gulfvisasjobs.com using the apply link provided.