Business Development Officer OOH

SADAFCO — the Saudi dairy and foodstuff company behind brands like Al-Saudia and Crispy — is looking for a Business Development Officer OOH to join its sales team in Abha, Saudi Arabia. This is a field-based role at the Mid Career level, focused on winning new customers and keeping existing clients across the street channel of the food service sector: cafeterias, cafes, juice shops, restaurants, and catering businesses. No salary figure was published on the employer's official posting (job reference JB1100091420).

This Business Development Officer OOH Saudi Arabia opening suits sales professionals who know the Kingdom's F&B street market and enjoy being out in the field every day. If building relationships, hitting targets, and growing a customer portfolio sounds like your kind of work, read on.

Key Responsibilities

• Identify, approach, and onboard new customers within the street channel segment
• Meet monthly, quarterly, and annual sales targets
• Visit existing customers regularly to strengthen relationships and grow sales volume
• Build a strong pipeline of prospective clients across the F&B segment
• Create customer-specific strategies that keep clients engaged for the long term
• Resolve customer issues quickly and professionally to protect retention rates
• Monitor sales performance and share daily and weekly activity updates with the Food Service Sales Manager
• Provide market feedback on competitor activity, pricing, and product acceptance
• Use CRM tools or reporting sheets to track customer interactions and the sales funnel
• Coordinate with logistics and delivery teams so products stay available and orders arrive on time
• Work with marketing and trade marketing colleagues on promotion execution
• Keep deep knowledge of SADAFCO product lines and pricing structures
• Educate new clients on product use, shelf life, and food safety handling when needed

Requirements

• Diploma or Bachelor's degree in Business Administration, Sales, Marketing, or a related field
• At least 4 years of field sales experience, preferably in foodservice, FMCG, or HORECA
• Fluent Arabic is essential; strong English is a real advantage
• Strong negotiation, persuasion, and communication skills
• Good organizational and route-planning ability
• Comfortable with CRM systems and MS Office
• A genuine understanding of Saudi Arabia's street-level F&B customer base
• Per the employer listing: male candidates, Saudi nationals

Salary & Benefits

SADAFCO has not stated a salary figure for this position, so the salary fields have been left blank here rather than guessed. No benefits package is detailed on the source posting either — candidates should confirm compensation directly with the employer during the application process.

How to Apply

Applications go straight to SADAFCO through the official employer posting using the Apply link on this page. With more than 3,000 employees from 49 nationalities and a track record as a pioneer in long-life milk, tomato paste, and ice cream in the Kingdom, SADAFCO offers a solid platform for sales careers. This Business Development Officer OOH Saudi Arabia vacancy was posted recently and expires within about a month, so applying early is a good idea.

• Identify, approach, and onboard new customers within the street channel segment
• Meet monthly, quarterly, and annual sales targets
• Visit existing customers regularly to strengthen relationships and grow sales volume
• Build a strong pipeline of prospective clients across the F&B segment
• Create customer-specific strategies that keep clients engaged for the long term
• Resolve customer issues quickly and professionally to protect retention rates
• Monitor sales performance and share daily and weekly activity updates with the Food Service Sales Manager
• Provide market feedback on competitor activity, pricing, and product acceptance
• Use CRM tools or reporting sheets to track customer interactions and the sales funnel
• Coordinate with logistics and delivery teams so products stay available and orders arrive on time
• Work with marketing and trade marketing colleagues on promotion execution
• Keep deep knowledge of SADAFCO product lines and pricing structures
• Educate new clients on product use, shelf life, and food safety handling when needed

• Diploma or Bachelor's degree in Business Administration, Sales, Marketing, or a related field
• At least 4 years of field sales experience, preferably in foodservice, FMCG, or HORECA
• Fluent Arabic is essential; strong English is a real advantage
• Strong negotiation, persuasion, and communication skills
• Good organizational and route-planning ability
• Comfortable with CRM systems and MS Office
• A genuine understanding of Saudi Arabia's street-level F&B customer base
• Per the employer listing: male candidates, Saudi nationals

• Diploma or Bachelor's degree in Business Administration, Sales, Marketing, or a related field
• Minimum 4 years of field sales experience, preferably in foodservice, FMCG, or HORECA
• Fluency in Arabic (essential); English is a strong advantage
• Strong negotiation, interpersonal, and communication skills
• Organizational and route-planning ability with CRM and MS Office proficiency

• The employer has not listed specific benefits for this role on the official posting.