Business Development Officer OOH

SADAFCO, one of Saudi Arabia's leading food manufacturers and home to well-known brands such as Saudia and Crispy, is hiring a Business Development Officer OOH for its Food Service business in Mecca, Saudi Arabia. This is a field-based sales role focused on the "street channel" — cafeterias, cafés, juice shops, restaurants, and catering companies — where you'll win new customers and grow relationships with existing ones.

Key facts at a glance: employer: SADAFCO; location: Mecca; role type: Sales, mid-career; experience: minimum 4 years of field sales; Arabic fluency required. You'll report your activity to the Food Service Sales Manager and play a direct part in hitting monthly, quarterly, and annual sales targets.

Key Responsibilities

• Identify, approach, and onboard new customers in the street-channel food service segment (cafeterias, cafés, juice shops, restaurants, and catering firms)
• Deliver monthly, quarterly, and annual sales targets
• Visit existing customers regularly to strengthen relationships and grow sales volume
• Build a strong pipeline of F&B prospects and develop customer-specific strategies for long-term engagement
• Resolve customer issues quickly and professionally to keep retention high
• Monitor sales performance and report daily and weekly activity to the Food Service Sales Manager
• Provide market feedback on competitor activities, pricing, and product acceptance
• Use CRM tools or reporting sheets to track customer interactions and manage the sales funnel
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment
• Work closely with marketing and trade marketing teams to execute promotions
• Maintain deep knowledge of SADAFCO product lines and pricing, and educate new clients on product use, shelf life, and food safety handling where required

Requirements

• Diploma or bachelor's degree in business administration, sales, marketing, or a related field
• Minimum 4 years of field sales experience, preferably in foodservice, FMCG, or HORECA
• Fluency in Arabic is essential; English is a strong advantage
• Strong negotiation and persuasion skills
• Excellent interpersonal and communication skills
• Strong organizational and route-planning skills
• CRM and MS Office proficiency
• Deep understanding of the Saudi street-level F&B customer base
• The listing indicates a preference for male Saudi nationals

Salary & Benefits

The official listing does not state a salary figure. SADAFCO offers a large-company environment with more than 3,000 employees from 49 nationalities, plus continuous learning programs and structured career development aligned with Saudi Vision 2030.

How to Apply

Ready to take the next step? Submit your application directly through the official SADAFCO careers listing: Business Development Officer OOH — Mecca (careers.sadafco.com). The listing was posted recently and expires in about a month, so apply soon.

• Identify, approach, and onboard new customers in the street-channel food service segment (cafeterias, cafés, juice shops, restaurants, and catering firms)
• Deliver monthly, quarterly, and annual sales targets
• Visit existing customers regularly to strengthen relationships and grow sales volume
• Build a strong pipeline of F&B prospects and develop customer-specific strategies for long-term engagement
• Resolve customer issues quickly and professionally to keep retention high
• Monitor sales performance and report daily and weekly activity to the Food Service Sales Manager
• Provide market feedback on competitor activities, pricing, and product acceptance
• Use CRM tools or reporting sheets to track customer interactions and manage the sales funnel
• Coordinate with logistics and delivery teams to ensure product availability and timely order fulfillment
• Work closely with marketing and trade marketing teams to execute promotions
• Maintain deep knowledge of SADAFCO product lines and pricing, and educate new clients on product use, shelf life, and food safety handling where required

• Diploma or bachelor's degree in business administration, sales, marketing, or a related field
• Minimum 4 years of field sales experience, preferably in foodservice, FMCG, or HORECA
• Fluency in Arabic is essential; English is a strong advantage
• Strong negotiation and persuasion skills
• Excellent interpersonal and communication skills
• Strong organizational and route-planning skills
• CRM and MS Office proficiency
• Deep understanding of the Saudi street-level F&B customer base
• The listing indicates a preference for male Saudi nationals

Diploma or bachelor's degree in business administration, sales, marketing, or a related field; minimum 4 years of field sales experience (preferably in foodservice, FMCG, or HORECA); fluency in Arabic is essential, with English as a strong advantage.

• The official listing does not state specific benefits or a salary figure
• SADAFCO highlights a diverse workplace of more than 3,000 employees from 49 nationalities, continuous learning programs, leadership training