Morrice Odhiambo Bala

June 25, 2025

About Candidate

Morrice Odhiambo Bala
Telephone no: +254 722 935 758 / +254 723 391 510 Email: mauricenext@hotmail.com

Personal Profile Resourceful and productive professional with a strong background in business management. I have over 10 years of experience in sales and marketing, warehouse management, stock management, reporting, strengthening business partnerships, and improving marketing strategies. Expert in supporting sales departments and their overall marketing strategy and delivering record-breaking revenue and profit gains within highly competitive regional markets. I am motivated to ensure the development of income-generating services by Identifying, exploring, and developing appropriate new business opportunities in product development. Utilize keen analysis, insights, and team approach to drive organizational improvements and implementation of best practices.
Skills  Communication Skills: Excellent at verbally communicating effectively with teams inside and outside the organization and maintaining good and professional working relations.
 Customer Service Skills: Provide clear and concise services, and advice, and handle customer inquiries with a friendly and empathetic attitude and strong interpersonal and relationship-building skills.
 Marketing and Sales skills: Experienced in developing sales strategies to ensure the driving of sales. Knowledgeable in various elements of marketing for example; positioning and targeting, marketing research, and promotion of strategies.
 Relationship Management: I am a proven relationship builder with excellent interpersonal skills and I am able to nurture and retain strong relationships.
 Interpersonal and Teamwork: Relates and works very well with people from different cultures and backgrounds. Possesses excellent teamwork skills which have enabled me to establish and maintain effective working relations.
 Management Skills: Knowledge of business and management principles involved in strategic planning, leadership technique, product development methods, and market coordination.
 Problem-Solving Skills: Innovative strategic-thinking skills with the ability to solve problems and make decisions in a fast-paced environment quickly and effectively.
 Teamwork: Demonstrated ability to function as a team player, and strong member of a highly motivated and integrated management team.
Work Experience Jan 2018 to Date Sichey Automotive E.A Limited
Position: Warehouse Supervisor and Customer Service Advisor
Key Achievements:
 Drove the average year-on-year revenue growth for automotive parts by 23% over the last three years and increased levels of customer satisfaction from 68% in 2019 to the current 96%. Have achieved this by redefining what value the company delivers to customers, re-engineering the value creation processes to increase efficiency, and creating a customer-centric culture that ensures a memorable customer experience in line with the company’s brand promise.
 Reduced the rate of warranty claims to less than 3% by ensuring accuracy in matching customer requisitions with OEM specifications as outlined in the parts catalog. This has eliminated errors in the selection of parts and ensured that customers get the exact items as specified by the vehicle’s manufacturer.
 Eliminated the problem of “stock-outs” through effective demand projection, regular stock-taking, and routine reconciliation of inventory against sales records. Have also eliminated the problem of “missing” stocks through effective coding of each item and electronic tracking of stock movements from the warehouse to the workshop and parts sales shop.
Responsibilities:
 Develop and execute the company’s Go-to-Market strategies for automotive parts sales and customer service.
 Lead promotional activities, including updating and training dealers and distributors of automotive parts on sale and storage of genuine OEM parts.
 Design and guide the implementation of the sales and merchandising programs at the dealer/distributor level in line with the company’s national business development strategy.
 Conduct market analysis and demand projection to guide the procurement and stocking of different categories of automotive parts.
 Work with the Head of Technical Services, Head of Finance, and Head of Procurement in preparing procurement plans, verifying delivered quantities and quality against the orders, and tracking the movement of stocks against sales records.
Apr 2012 – Nov 2018 Executive Rental Limited
Position: Retail Manager
Key Achievements:
 Reshaped the company’s retail strategy and ensured the effective operation of all customer-facing operations.
Responsibilities:
 Handled customer inquiries and ensured full resolution of matters within the set timelines, as well as guided day-to-day operations.
 Ensured optimum availability of the company’s fleet of passenger cars, executive vehicles, as well as vans, and buses through strict adherence to preventive and scheduled maintenance programmes.
 Liaised with the maintenance department in the procurement of genuine OEM vehicle parts from authorized dealers, warehouse management, and coordinating annual stock-taking to reconcile actual stock volumes with the figures on record.
 Ensured the company’s retail shops operated efficiently with the minimal return of parts to sustain high levels of customer satisfaction and ensure profitable operations.
 Managed the performance of individual Retail Area Managers, Shop Managers, store employees, and volunteers and ensured best practices in workshop and parts shop operations.
Mar 2008 – Feb 2012 Deutsche Gesellschaft fur International Zusammenarbeit (GIZ)
Position: Administrative Assistant
Key Achievements:
 ****
Responsibilities:
 Enhanced the customer experience by responding knowledgeably to clients’ inquiries and by following up on discussed matters internally to ensure they are executed to customer satisfaction.
 Managed the departmental diary – including scheduling appointments and arranging meetings.
 Drafted official correspondences and handled incoming and outgoing communications.
 Managed the contacts database and identified opportunities for deepening relationships with different partners.

Education 2003 Diploma in Sales and Marketing Management
Daunou Professional Catering Institute
2000 Kenya Certificate of Secondary Education
Ringa Boys Secondary School

Additional Information Awards
 ****
Trainings and Workshop
 ****
Seminars and Conferences
 ****
Hobbies and Interests
 Community Service, Traveling, and Socializing.

Referees David Tilly
Information Technology Manager, Rift Valley Academy
Telephone no: +254 733 333 256

Vishal Shah
Management Executive, Vita Foam Products Ltd.
Telephone no: +254 722 430 008

Duncan Adamson
Managing Director, Aqua Valley Services Ltd, Kenya
Telephone no: +254 733 641 632

Location

Education

D
Diploma 2003
Daunou Professional Catering Institute

Diploma in Sales and Marketing Management

Work & Experience

W
Warehouse Supervisor and Customer Service Advisor 14th February 2018 - 4th October 2023
Sichey Automotive East Africa Limited

Position: Warehouse Supervisor and Customer Service Advisor Key Achievements:  Drove the average year-on-year revenue growth for automotive parts by 23% over the last three years and increased levels of customer satisfaction from 68% in 2019 to the current 96%. Have achieved this by redefining what value the company delivers to customers, re-engineering the value creation processes to increase efficiency, and creating a customer-centric culture that ensures a memorable customer experience in line with the company's brand promise.  Reduced the rate of warranty claims to less than 3% by ensuring accuracy in matching customer requisitions with OEM specifications as outlined in the parts catalog. This has eliminated errors in the selection of parts and ensured that customers get the exact items as specified by the vehicle's manufacturer.  Eliminated the problem of "stock-outs" through effective demand projection, regular stock-taking, and routine reconciliation of inventory against sales records. Have also eliminated the problem of "missing" stocks through effective coding of each item and electronic tracking of stock movements from the warehouse to the workshop and parts sales shop. Responsibilities:  Develop and execute the company's Go-to-Market strategies for automotive parts sales and customer service.  Lead promotional activities, including updating and training dealers and distributors of automotive parts on sale and storage of genuine OEM parts.  Design and guide the implementation of the sales and merchandising programs at the dealer/distributor level in line with the company's national business development strategy.  Conduct market analysis and demand projection to guide the procurement and stocking of different categories of automotive parts.  Work with the Head of Technical Services, Head of Finance, and Head of Procurement in preparing procurement plans, verifying delivered quantities and quality against the orders, and tracking the movement of stocks against sales records.

R
Retail Manager Apr 2012 - Nov 2018
Executive Rental Limited

Position: Retail Manager Key Achievements:  Reshaped the company's retail strategy and ensured the effective operation of all customer-facing operations. Responsibilities:  Handled customer inquiries and ensured full resolution of matters within the set timelines, as well as guided day-to-day operations.  Ensured optimum availability of the company's fleet of passenger cars, executive vehicles, as well as vans, and buses through strict adherence to preventive and scheduled maintenance programmes.  Liaised with the maintenance department in the procurement of genuine OEM vehicle parts from authorized dealers, warehouse management, and coordinating annual stock-taking to reconcile actual stock volumes with the figures on record.  Ensured the company's retail shops operated efficiently with the minimal return of parts to sustain high levels of customer satisfaction and ensure profitable operations.  Managed the performance of individual Retail Area Managers, Shop Managers, store employees, and volunteers and ensured best practices in workshop and parts shop operations.

A
Administrative Assistant Mar 2008 - Feb 2012
Deutsche Gesellschaft fur International Zusammenarbeit (GIZ)

Position: Administrative Assistant Key Achievements:  **** Responsibilities:  Enhanced the customer experience by responding knowledgeably to clients' inquiries and by following up on discussed matters internally to ensure they are executed to customer satisfaction.  Managed the departmental diary - including scheduling appointments and arranging meetings.  Drafted official correspondences and handled incoming and outgoing communications.  Managed the contacts database and identified opportunities for deepening relationships with different partners.

Skills

Computer Skills
82%
Leadership Skills
85%
Communication Skills
77%
Customer Service Skills
90%
Teamwork Skills
85%
Organizational Skills
80%
Management Skills
72%